trade advertising

trade advertising
/'treɪd ˌædvətaɪzɪŋ/ noun
advertising to trade customers and not to the general public

Marketing dictionary in english. 2015.

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  • trade advertising — UK US noun [U] (also business to business advertising) MARKETING ► advertising to other businesses rather than to consumers: »The brand will be supported through consumer and trade advertising as well as a new website. → Compare CONSUMER… …   Financial and business terms

  • trade advertising — Advertising that is aimed at members of the distribution channel of a product or service rather than at the consumer. It is sometimes advantageous to draw the attention of the trade to a product either in addition to consumer advertising or… …   Big dictionary of business and management

  • advertising — A communication that is paid for by an identified sponsor with the object of promoting ideas, goods, or services. It is intended to persuade and sometimes to inform. The two basic aspects of advertising are the message and the medium. The media… …   Big dictionary of business and management

  • trade promotion — A sales promotion designed to gain reseller support and to improve reseller selling efforts. These include discounts, allowances, free goods, cooperative advertising, and push money, as well as conventions and trade shows. See also trade… …   Big dictionary of business and management

  • advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in …   Encyclopedia of Contemporary Chinese Culture

  • Trade card — describes small cards, similar to the visiting cards exchanged in social circles, that businesses would distribute to clients and potential customers. Trade cards first became popular at the beginning of the 17th century in London. These… …   Wikipedia

  • Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread …   Wikipedia

  • advertising, influence of —    Advertising is used for a variety of purposes: to attempt to persuade consumers to buy goods, change the image of a commodity or service, induce brand loyalty, encourage retailers to stock particular products, sell political ideas, or keep… …   Encyclopedia of contemporary British culture

  • Advertising regulation — refers to the laws and s defining the ways in which products can be advertised in a particular region. Rules can define a wide number of different aspects, such as placement, timing, and content. In the United States, false advertising and health …   Wikipedia

  • Advertising to children — is the act of marketing or advertising products or services to young people. In 2000, children under 13 years old, impacted the spending of over $600 billion in the United States alone. This has created a large incentive to advertise to children… …   Wikipedia

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